My story
Hi, I'm Elizabete — a UX and Service Designer with over 9 years of experience helping startups and enterprises untangle complexity, optimize services, and drive innovation.
Originally from Latvia, I spent 8 years living and working in Denmark, gaining deep international experience that shapes my culturally aware, user-centered approach to design.
Today, I bring this global perspective into every project, helping businesses craft solutions that resonate across different markets and audiences.
Throughout my career, I’ve worked with clients across banking, telecom, industrial sectors, and beyond, supporting them in creating user-centered digital solutions that deliver real business results.
From strategic research and service blueprinting to UX audits, journey mapping, UI design, and scalable design systems — I guide teams through the entire product design process.
I also mentor upcoming designers and startups, sharing practical insights from working both in fast-moving environments and large-scale digital transformations.
If you're looking for a design partner who understands both user needs and business goals — let's connect.
What I believe in
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Design with Purpose
Every decision should serve both users and business needs.
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End-to-End Excellence
From first insight to final pixel, the full journey matters.
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Collaboration Over Silos
The best results come from working together across disciplines.
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Continuous Improvement
Good design never stops evolving.